Set Yourself Apart
“We are a simple business. We want to provide our customers with high quality sportswear with great attention to detail. We want to incorporate as much sustainability into our product ranges as possible. We want to minimise our negative environmental impact as much as possible. We want to ensure that those people involved in bringing our products to you are treated fairly.”
How were we formed?
I’m Jo, one half of Apexgray. My partner and I first had the idea for the sportswear business about 2 years ago – I was trying to get back into training after my second child and had very specific gym top goals. I’m 5’6 and at the time a 36F bust, everything I tried on either came up short on my waist, was too baggy and rode up during training, or gave me a Page 3 cleavage. So in short, we decided to look into making our own! We are both advocates of sustainable living and helping the environment is very important to us. It was imperative that these principles ran through the business.
Being ‘fair’ is a massive thing for me personally, so it is equally as important with Apexgray. It took us a LONG time to settle on the right supplier, to make sure they could not only deliver the quality but that the quality didn’t come at a cost to its employees. We enlisted an independent auditor to go into the factory to validate their policies and procedures. It’s purpose was to ensure the workers were all treated fairly, to monitor the working conditions and employee welfare, to validate quality, and that environmental policies and practices were in place and adhered to.
Our supply chain is aligned to our high standards. We have worked tirelessly to form a supply chain able to consistently meet the levels we as a company demand.
We use high quality fabrics, in fact global brands such as Stella McCartney and Patagonia source their recycled fabric from the same supplier as us. When you feel our products you just know this is high-end and made to last. From a customer experience we want your purchase to have longevity and to look great. Poor quality means unhappy customers who will need premature replacements for their items. Replacements are bad for your pocket, bad for our reputation and also bad for the environment. To ensure quality levels are maintained we stipulate OKEO-TEX certification (Click to view) for our fabrics and GRS (Global Recycle Standard – Click to view) certification for recycled textiles. These are internationally recognised suites of standards aimed at safety and sustainability. We don’t take chances with our accessories either. For example all zips are provided by YKK of Japan, the best zip manufacturer in the world.
We are an organisation passionate about the environment. The textile and the fashion industry in general have been guilty of harming the environment. We ensure that our supply chain have the systems in place to minimise their negative environmental impact. We also need to ensure our supply chain operate ethically in terms of how they treat their workforce. For example, our manufacturers have achieved the Workplace Conditions Assessment (click to view) certification. This independent assessment audits a company in areas such as wages & hours, health & safety and management systems to ensure they meet accepted worldwide industry standards and practices. We are proud to be listed in The Good Shopping Guide’s Ethical Fashion Directory.
We are an organisation passionate about the environment. The textile and the fashion industry in general have been guilty of harming the environment. We ensure that our supply chain have the systems in place to minimise their negative environmental impact. We also need to ensure our supply chain operate ethically in terms of how they treat their workforce. For example, our manufacturers have achieved the Workplace Conditions Assessment certification. This independent assessment audits a company in areas such as wages & hours, health & safety and management systems to ensure they meet accepted worldwide industry standards and practices. We are proud to be listed in The Good Shopping Guide’s Ethical Fashion Directory.
Our Environmental Mission
Every decision and choice we make will be assessed as to the impact it will have on the environment, this will always be the case. As the textile industry is a major contributor towards environmental damage a big part of of what we do is sourcing the most environmentally sensitive textiles we can from the right suppliers. Our textile supplier has achieved Green Leaf status meaning they have been independently verified in terms of environmental impact (Click to view certificate). As already mentioned they are also holders of the Global Recycle Standard. As well as evaluating and validating the final product, the GRS evaluates social and environmental practices and chemical restriction.
However, these fabrics must also excel in demanding conditions. We therefore use a variety of textiles all suited for action. We use fabric made using recycled plastic bottles and clothing in the majority of our sports leggings. Made using a patented closed-loop system this means water and chemicals are retained and used over and over again. This produces a super-soft, super-flattering and super-sustainable fabric. We use bamboo in the Tor vest tops. Bamboo absorbs carbon dioxide and releases over 30% more oxygen into the atmosphere compared to an equivalent mass of trees. This makes bamboo excellent for absorbing greenhouse gases and producing clean, fresh oxygen. We use Tencel™ Lyocell in the Cirrus drop arm vest top. Lyocell is a closed-loop system that means 99% of the water and chemicals remain in the system and can be used over and over again. This is then combined with recycled plastic to make an amazing fabric perfect for sportswear. The menswear range being launched in early 2021 will come with the same dedication to sustainability and include zips made from recycled plastic too!
Currently our mailing bags are made from recycled plastic and can be recycled again. From November 2020 we will be moving to fully compostable bio versions that are certified to EN13432.
We now give customers the option to choose an Apexgray Bag for Life. What’s great is if they send their bag back to us we’ll reimburse them 10% of their order value. Money in their pockets and fewer bags for us to reorder.
This website is hosted on the Google Cloud platform which uses renewable energy and maintains a commitment to carbon neutrality.
These are just a few ways in which we run the organisation in an environmental and ethical way, however there is always room for improvement!
Our aim is to offer something different from most sportswear brands, it’s important that we ‘set ourselves apart’.