What’s taking so long?!

As we finally approach the long awaited launch of our women’s shorts range (6th July, by the way!) I thought I’d explain a little about what is taking so long! It feels like I’ve been teasing you for MONTHS about new products – I’ve even been called out a couple of times about them ‘never materialising’ (pardon the pun!). So here goes….

…Ever heard the phrase – “buy cheap buy twice”? Well, that. We take quality seriously, so seriously that my gym clothes drawer is literally overspilling with samples that didn’t quite meet the mark. Before we will ever release a new product we request a sample, a prototype if you will. Not only does this allow us to make sure the design is right, and it works, it allows us (me) to test it. And test it I do! As a secret gym-aholic they certainly get some hammer. But it’s not just about the wearing and trying to break them for me, how they wash time and again is just as important!

And this is why…

The new Levante running shorts

The stitching was too tight for the type of fabric used. It’s a quick fix, and I’d rather know now and be able to do something about it then end up with 100’s of returns and unhappy customers in a few months’ time! So a quick call in to the supplier and they’ve adapted the tension. Sorted!

Taking on board more of your feedback too about colours, this pink bamboo vest was a new one for us, not only a new colour – shying away from our usual dark and safe colours in favour of something a bit more bright as requested, but a new supplier too. The initial interrogation of the top proved it to be a bit on the see-through side shall we say. But even so, I do love it. I’ve only had it since April and probably wear it at least once a week; but then this happened…

I first noticed these holes 3 weeks ago. If I hadn’t have worn and washed it so much, the same would happen to yours. And that is not good business! But again a quick call in to the supplier and the problem is sorted so now we can move forward with the next step….. a new sample with the appropriate stitching for the fabric for me to try and break!!

Honestly, I would love to show you a new product and have it for sale the next month. But these things take time, and for someone like me with such high standards, everything takes that little bit longer still. But it’s worth it in the long run, right?

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Apexgray are a progressive sportswear brand headquartered in Derby, UK. Using environmentally sensitive materials including Lyocell, recycled plastics and bamboo, our pieces are made in carefully selected sewing studios that comply with international workplace standards.

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Apexgray are a progressive sportswear brand headquartered in Derby, UK. Using environmentally sensitive materials including Lyocell, recycled plastics and bamboo, our pieces are made in carefully selected sewing studios that comply with international workplace standards.

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